And the mailman just handed me this:
Dear Dr. Brian:
Sometimes I need to eat quickly and cheap, but I'm having a fast food dilemma. That guy in the Burger King outfit really creeps me out, the way he stares with that silly grin plastered on his face. And come on, TIGHTS? Then there's Ronald McDonald, a grown man who disguises himself with baggy clothes, makeup, a wig, giant shoes (???) and tries to lure small children into his building. That Wendy cartoon chick has crazy eyes. What about Colonel Sanders with his wee, beady eyes and "secret herbs and spices?" And don't even get me started on that damned chihuahua from Taco Bell.
So, to make a very long letter even longer, where can I eat without being stalked by these scary mascots?
Dear Person with the Very Incisive Letter but the Inability to Sign Your Name,
I’m very impressed with your surfacing of this issue, proving that you are somehow on the cutting edge of psychiatry, even though, if your postmark is to be believed, you hail from a small Oklahoma town where they still believe in such things as designating an individual to be “Butter Queen of the Pickle Festival” each October.
I was just on a conference call with several colleagues from Bornsdall University, wherein we were making tactical plans to deal with the expected influx of patients exhibiting symptoms just as you have described. The technical term for this condition is known as Doughboyphobia, or the acute fear of food-related mascots.
I assure you that this syndrome is very real and can be potentially dangerous. This is not one of those “pretend” maladies that they come up with on your local evening news just so you will stay tuned and boost their ratings. If you actually believe even half of what you see on privately-run local stations, you would never leave the house.
Sadly, as of this writing, there is no known cure for Doughboyphobia, despite the intense efforts of an international team of experts with names that look like sound effects in violent cartoons. While I’m sure there will eventually be a formalized announcement of the most promising treatment, it may be some time before the findings are published and the common populace is free to eat cheap food on the run without fear.
Therefore, in order to prevent wide-scale panic and the overuse of the 9-1-1 system, all professionals involved with preventing global dementia have been advised to follow this preliminary edict issued by the World Health Organization: “Placate the patient in the best manner that you know how, utilize your talent for obfuscation, supply sedatives, and check your inbox every day for the real prognosis. And thank you for paying your dues on time.”
So there you have it. Basically, I am to proceed as if it were just another day wherein I lead the misguided, the confused, and the financially-solvent toward a better light. And thus I shall.
As such, it’s imperative that we examine closely the specific nature of your discomfort with the scenarios you presented above. If we can pinpoint the exact trigger of your psychotic break with each of these food-based exercises in merchandising, I believe it will give you temporary relief until the inevitable and appropriate prescription becomes available.
Let’s start with that King of the Burger business. You realize he is not actual royalty? This alone should soothe your soul to some degree. He cannot issue any type of ruling that can affect you in any way. He cannot take away your land. He cannot arrest you for speaking ill of the king. He cannot insist that you send him a goat each month for taxation purposes.
And, if my instincts are correct, he cannot do the thing you fear the most about this King of the flame-broiled meat: He does not have the means to make you his personal serving wench, wherein you must wear dirty, ugly outfits and bring him an endless supply of mead and turkey legs. This will not happen. Breathe.
Now, doesn’t this make one feel much better? This supposed king has no power, much like the Vice-President of the United States and anyone involved with the effort to keep the Humanities in our public school systems. He has a pointless title, does not command an army of any type, and has never been invited to royal social gatherings in the south of France.
That being the case, his atrocious little outfit means nothing. The silly grin? Let it trouble you no more. And the tights? Well, that one’s a bit more tricky, with it’s possible reference to lewd and salacious desires, but again, we must ignore the legs encased in stretchy material. This is a good rule regardless of who might be sporting the tights. I’ve never understood why ANYONE would wear them, unless you were performing one of those boring ballets, and even then there are some serious questions that should be answered.
Moving on to Ronald McDonald, we have yet another example of why people should not be allowed to dress themselves without the proper training and consultation. As you have surmised, there is something unseemly about this man’s attire. The oddly spacious cut of his garments, the excessive makeup topped off with the lurid, slightly pornographic smile, the wig with it’s own gravitational pull.
I agree that simply processing all of this input can be overwhelming, and the resulting confusion could lead to a life of crime and a fondness for calliope music. However, there is again one key factor which can greatly dilute the traumatic impact of such a vision standing beneath the golden arches and beckoning at your children.
The misguided man underneath all that makeup? His name is actually Cletus. History has shown that no personage christened with this name has ever done anything of import, whether good, bad or indifferent, through all the ages of mankind. The sheer weight of bearing such a name has left the man unable to lift his arms long enough to do anything substantially harmful. You have nothing to fear from this man.
Please make your selection from the brightly-lit menu and pull up to the second window.
Now we have the freckle-faced Wendy, she of the pigtails and outdated, high-collared couture. Whilst I agree that she does indeed possess eyes of a disconcerting nature, with their ability to appear somewhat demonic depending on your angle of viewing and the time of day, I should point out that eyes alone cannot kill, despite many catchphrases and folklore tidbits that have popped up over the years.
I should also point out that Wendy does not have an actual body.
She is, in fact, nothing more than a disembodied head. Despite additional folklore stories wherein people are supposed to fear such things (as well as the reverse, the headless body), I can assure you that these wives’ tales are meaningless.
After all, a head without a body has no immediate means of physical transport. I suppose the head could convince a bystander to place them in a menacing shopping cart and thrust said cart at you in a hurtful way, but it is very unlikely that this will happen. As long as parents train their youngsters that they should not talk to strange heads, and the children remember this caveat, then the only thing a disembodied head can do is yell insults and comment on your attire.
Likewise, the headless body, though mobile, has no eyes that can assist with navigational decisions. This lessens the potential danger considerably. If you have even a minimal amount of skill at avoiding capture, you should be able to deftly escape a headless body and be home in plenty of time for Wheel of Fortune.
(Although I must say, if you DO find it frustratingly difficult to run away from something that cannot see you, then perhaps some thinning of the herd is justified, yes?)
And now we arrive at one Colonel Sanders, with his odd bow tie, mystifying wisp of a goatee, and his subversive attempt to appear grandfatherly and benign. To be fair, I suppose we could credit his suspiciously beady eyes to something physical, such as myopia or severe intestinal distress. I’m certainly not going to discount the potential for mayhem and destruction that his eyes might be revealing, but I think it’s the lesser of two evils in this situation.
I believe you are much more on target with the “secret herbs and spices” angle. What does this really mean? After all, every restaurant chain has secret recipes. If your recipes were public, then everyone could make them and there would be no point in anyone driving up to purchase your wares. Your company would go bankrupt and your family would not get anything pretty for Christmas.
Yet Mr. Sanders is very proud of his herbs and spices. Why? From where comes this insatiable need to gloat about one’s ingredients? I found this terribly intriguing. I raced to one of my many scholarly texts (this one entitled “Recipes of the Damned: How to Counsel the Crazed Cook”) and found this fascinating nugget:
“When an individual in the fast-food industry insists on publicly announcing the individual ingredients of their products, in a way that is only partially complete and elliptical, it is usually the result of growing up in a multi-sibling environment filled with intense competition, wherein the winner must keep secret HOW he won so that others cannot achieve the same result.”
So there you have it. Colonel Sanders is not trying to kill you. He is merely proud of winning, but will not tell you exactly how he did so. While boastfulness can be annoying and slightly rude, it is not nearly as unsavory as homicidal tendencies or the desire to maim you with a paper bucket.
And finally, we approach the last of your concerns about purchasing cheap food on the run. This scenario involves the high-end purveyor of Mexican entrees, the inestimable Taco Bell, and their spokes-dog. Although I could ramble on for pages, because I do so enjoy listening to myself, the abeyance of your misgivings is quite easy to accomplish.
The chihuahua in question has gone to the PR firm in the sky.
Thus, any further issues you might have with the previously-perky pet point to an entirely different set of potential neurological complications. If your heart still races when approaching Taco Bell, please schedule another session.
Well, then. It seems that we have successfully neutralized any identifiable reasons that might prevent you from experiencing the joy of speaking into a clown’s mouth and ordering cholesterol-laden food imitations. Please, pile your family into a vehicle of your choice, and head for the nearest drive-thru.
Be sure to specify to the clown any condiments that you may require. They’ve been awfully tight with those things lately.
A record album? Seriously? I find this highly disturbing and fraught with danger…